3. Personas
Personas Jannike: It’s Jannike’s 5th year on the job and she is coming into her role as a policewoman. She is 32 years old. Importantly for Jannike is that she is comfortable in her job but is very ambitious and aims to be the chief of the Rotterdam police force in the future. Currently, she is in charge of implementing disaster responses. She oversees technology development inside of the Rotterdam police. Outside of her work, Jannike loves to spend time in the outdoors, climbing mountains, swimming in lakes. She loves being a daredevil. Helen: For Helen, she has just turned 60 and has been working for the Rotterdam municipality for around 26 years now. Helen has had to adjust to the new technology that has been coming into the municipality but has always been a bit tech averse. In this manner, Helen works on disaster responses but is less trustworthy of the new technology being used. Outside of work, she loves to spend time with her children and in particular her grandchildren and enjoys playing with them and introducing them to new things in life. Rolf: Rolf is a homeowner and spends the majority of his time taking care of his family as he works from home; and is 45 years old. Rolf is a marketer and works for a large multinational. This affords him the freedom to work from home for the majority of time. Rolf enjoys his job but also wishes he would have more freedom to spend with his family which a higher position or working as a more part-time employee or freelancer would allow. Ben: ELSA Researcher: Suza: AI-engineer: |