- Profiles of archetypical persons in the domain
- Synthesized from knowledge of real people in the domain
- Personas need to have goals
- Like scenarios, personas are abstract types, e.g. students, lecturers, etc.
- For design it is best to develop a few concrete personas who have (hard) characteristics such as age, interests, a name, etc.
- Try to bring the character alive - perhaps include a picture or two
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